Privacy Policy

The responsible party within the meaning of data protection laws, in particular the EU General Data Protection Regulation (EU GDPR)

InSport Mürren-Schilthorn GmbH
Lungeli 1054
3825 Mürren

+41 33 855 23 55 (unencrypted)

General Notice

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Federal Data Protection Act (DSG), every person is entitled to the protection of their privacy and protection against the misuse of their personal data. The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this privacy policy.

In cooperation with our hosting providers, we make every effort to protect the databases as effectively as possible against third-party access, loss, misuse, or falsification.

We would like to point out that data transmission over the Internet (e.g., when communicating via email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

By using this website, you agree to the collection, processing, and use of data as described below. This website can be visited without registration in principle. Data such as accessed pages or the name of the accessed file, date, and time are stored on the server for statistical purposes without these data being directly related to your person. Personal data, particularly name, address, or email address, is collected as far as possible on a voluntary basis. The data will not be disclosed to third parties without your consent.

This website was created with the Swiss host, Cyon. The server is located in Basel, Switzerland.

Processing of personal data

Processing of personal data refers to any handling of personal data, irrespective of the means and methods used, including but not limited to collecting, disclosing, acquiring, deleting, storing, altering, destroying, and using personal data.

We process personal data in accordance with Swiss data protection laws. Furthermore, to the extent that the EU GDPR is applicable, we process personal data according to the following legal bases as per Article 6(1) of the GDPR:

  • (a) Processing of personal data with the consent of the data subject.
  • (b) Processing of personal data for the performance of a contract with the data subject or for pre-contractual measures.
  • (c) Processing of personal data for compliance with a legal obligation to which we are subject under applicable EU law or the law of a country in which the GDPR is wholly or partially applicable.
  • (d) Processing of personal data to protect the vital interests of the data subject or another natural person.
  • (f) Processing of personal data to pursue the legitimate interests of us or third parties, except where such interests are overridden by the data subject’s fundamental rights and interests. Legitimate interests include our business interest in providing our website, information security, enforcing our own legal claims, and compliance with Swiss law.

We process personal data for the duration necessary for the respective purpose or purposes. For extended retention periods due to legal and other obligations we are subject to, we restrict the processing accordingly.

Right to information, deletion, and blocking

You have the right to receive free information at any time about your stored personal data, its origin and recipients, and the purpose of data processing, as well as the right to correct, block, or delete this data. For this purpose and for any other questions regarding personal data, you can contact us at the address provided in the imprint at any time.

This website uses cookies

These are small text files that allow specific, user-related information to be stored on the user’s device while they use the website. Cookies enable the determination of usage frequency and the number of users of the pages, the analysis of user behavior on the site, and the improvement of our offering to be more user-friendly. Cookies are stored beyond the end of a browser session and can be accessed again when the site is revisited. If you do not wish for this to happen, you can configure your internet browser to refuse the acceptance of cookies.

A general objection to the use of cookies for online marketing purposes can be declared for many services, especially in the case of tracking, via the US website or the EU website Furthermore, the storage of cookies can be achieved by disabling them in your browser settings. Please note that this may mean that not all functions of this online offering can be used.

SSL / TLS Encryption

This website uses SSL/TLS encryption for security and to protect the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Data transmission security (without SSL)

Please note that data transmitted over an open network, such as the internet or an email service without SSL encryption, may be visible to anyone. You can recognize an unencrypted connection by the fact that the address line of your browser displays “http://” and there is no lock symbol in your browser bar. Information transmitted over the internet and online content received may potentially pass through third-party networks. We cannot guarantee the confidentiality of messages or documents transmitted over such open networks or third-party networks.

If you disclose personal information over an open network or third-party networks, you should be aware that your data may be lost, or third parties may potentially access and collect this information without your consent. While individual data packets are often transmitted encrypted, the names of the sender and recipient are not. Even if the sender and recipient reside in the same country, data transmission often occurs through networks that may involve third countries, which may not offer the same level of data protection as your home country. We do not assume responsibility for the security of your data during transmission over the internet and disclaim any liability for indirect and direct losses. We recommend using other means of communication if you consider this necessary or reasonable for security reasons.

Despite extensive technical and organizational security measures, data may be lost or intercepted and/or manipulated by unauthorized parties. We take appropriate technical and organizational security measures within our system to prevent this. However, your computer is outside our control and security area. It is your responsibility as a user to educate yourself about the necessary security precautions and take appropriate measures. As website operators, we are not liable for any damages that may result from data loss or manipulation.

Data provided in online forms may be forwarded to authorized third parties for order processing and may be viewed and potentially processed by them.


The provider of this website automatically collects and stores information in server log files that your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL (the address of the previously visited website)
  • Hostname of the accessing computer
  • Date and time of the server request

These data cannot be attributed to specific individuals. There is no merging of this data with other data sources. We reserve the right to retrospectively check this data if we become aware of concrete indications of unlawful use.

Google Web Fonts

This website uses web fonts provided by Google for a consistent display of fonts. When you visit a page, your browser loads the required web fonts into your browser cache to correctly display texts and fonts. If your browser does not support web fonts, a standard font from your computer is used.

Additional information about Google Web Fonts can be found at and in Google’s privacy policy:

Since August 29, 2023, all Google Fonts are stored locally.

Google Maps

This website uses Google Maps to provide you with interactive maps directly on the website, enhancing your experience with the mapping feature. By visiting the website, Google receives information that you have accessed the corresponding subpage of our website, regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in with Google, your data will be directly associated with your account. If you do not wish for this association with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or customizing its website to meet your needs. Such evaluation is carried out, especially (even for users not logged in) for the purpose of providing tailored advertising and informing other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and to exercise this right, you must contact Google. For more information about the purpose and scope of data collection and processing by Google, as well as information about your rights and privacy protection settings, please visit:

Third-party Services

This website uses Google Maps for embedding maps, Google Analytics for web analysis, Google Web Fonts for font display, and potentially YouTube for embedding videos.

These services provided by the American company Google LLC use cookies, and as a result, data is transmitted to Google in the United States. We assume that no personal tracking occurs solely through the use of our website.

Google has committed to providing adequate data protection in accordance with the EU-U.S. and Swiss-U.S. Privacy Shield frameworks.

For more information, please refer to Google’s privacy policy.

This website uses AwStats

We use the tool “AwStats,” which is a free web analytics software provided by AWStats. AwStats uses so-called “cookies,” which are text files stored on your computer and enable an analysis of your website usage. The information generated by the cookie regarding your use of this website is locally stored on our server in Switzerland. AwStats will use this information to evaluate your website usage, compile reports on website activities for website operators, and provide other services related to website and internet usage. You can prevent the installation of cookies by configuring your browser software accordingly. However, please be aware that in this case, you may not be able to fully utilize all the functions of this website. By using this website, you agree to the processing of the data collected about you by AwStats in the manner and for the purpose described above.

The above-mentioned analyses are conducted on the basis of legitimate interests. The web analytics software is used to ensure a user-friendly design and continuous optimization of our offering. Additionally, we use the web analytics software to statistically record the use of our offering and evaluate it for the purpose of optimizing our offering. The IP address of users is anonymized before being stored.

For more information on data usage, please refer to the overview page:

Notice regarding data transfer to the USA (United States of America)

For the sake of completeness, we would like to inform users based in Switzerland that surveillance measures by US authorities exist, which generally allow for the storage of all personal data from Switzerland that has been transferred to the USA. This occurs without differentiation, limitation, or exception based on the pursued objectives, and without an objective criterion that would allow the US authorities to restrict access to and subsequent use of the data to very specific, strictly limited purposes that could justify the access to and use of this data.

Furthermore, we would like to point out that in the USA, there are no legal remedies available to the affected individuals from Switzerland that would allow them to access the data concerning them, obtain its correction or deletion, or provide effective judicial protection against general access rights of US authorities. We explicitly inform individuals of this legal and factual situation to enable an informed decision regarding their consent to the use of their data.

Users residing in a member state of the EU are informed that, from the perspective of the European Union, the USA does not provide an adequate level of data protection.

Intersport Rent

Through our booking platform Intersport Rent, which we operate in partnership with Intersport Deutschland e.G., Wannäcker Strasse 50, and Intersport Austria GmbH, Flugplatzstrasse 10, 4600 Wels, we offer you the opportunity to rent winter and summer sports equipment at one of our numerous locations. These locations can include those operated by us and those operated by our franchising partners in Germany, Austria, or Switzerland. We use this reservation platform jointly with our contractual partners, and you can find their current information at or

When making a reservation for sports equipment, it is necessary to collect some personal information, such as your contact details, as well as information about your weight, height, shoe size, skiing ability, and information about the other people traveling with you who are also making reservations. Such information is necessary to tailor sports equipment to your specific needs and provide you with the utmost comfort at the location. If you do not wish to provide such data on our website, you can contact our locations directly.

After you have completed your reservation in our system, a contract is usually established between you and the specific rental company, over which we have no further influence. You can typically pay for the selected products through a payment provider, such as a credit card provider.

After a successful reservation and, if necessary, payment, we transmit the data entered into our system to the partner you have selected or automatically engaged in the transaction according to the principle of cost-effectiveness. This partner is responsible for the fine-tuning and delivery of the reserved equipment on-site. If data is transmitted to the EEA in this context, we rely on the adequacy assessment of the Swiss Federal Data Protection and Public Transparency Commissioner.

It is possible that we collect and update this data not only from you but also from other platforms such as,, or from partners in the B2B sector, affiliate program partners (, or cooperating travel providers.

We process the personal data provided during the reservation process for the duration of any legal retention periods, but in any case, for 3 years in your interest, to be able to offer you the products you have used and hopefully found suitable, such as skis, ski boots, or other sports equipment, in the appropriate configuration for your future reservations.

Data transfer to Intersport dealers

Intersport is a company that operates throughout Europe with numerous cooperation partners and franchisees in Germany, France, Switzerland, and Austria. We are committed to providing you with the best possible service and comprehensive support. Therefore, we jointly use and mutually transfer your personal data with contractual partners in Germany, Switzerland, and France as part of our contractual obligations and for marketing purposes. However, external data processors or other cooperation partners will only receive your data to the extent necessary for contract fulfillment or when we have a legitimate interest in doing so.

General disclaimer

All information on our website has been carefully reviewed. We make every effort to offer up-to-date, accurate, and complete information. However, the occurrence of errors cannot be entirely ruled out, and therefore we cannot guarantee the completeness, accuracy, and timeliness of information, including editorial content. Liability claims for material or immaterial damage caused by the use of the information offered are excluded unless there is evidence of willful intent or gross negligence. The publisher may, at its own discretion and without notice, modify or delete texts and is not obligated to update the content of this website. The use of this website is at the visitor’s own risk. The publisher, its clients, or partners are not responsible for damages, whether direct, indirect, accidental, specifically determined in advance, or consequential damages allegedly caused by visiting this website and, therefore, assume no liability for them. The publisher also takes no responsibility or liability for the content and availability of third-party websites that can be accessed through external links on this website. The operators of the linked pages are solely responsible for their content. The publisher expressly distances itself from all third-party content that may be criminally or legally relevant or violate good morals.

Purely using this website does not establish a contractual relationship between the user and the website provider.

Changes / Updates

We reserve the right to amend this privacy policy at any time without prior notice. The current version published on our website shall apply. This privacy policy is updated when there are changes in internet procedures, new services, or security technologies that we introduce.

Online dispute resolution

The European Commission provides a platform for online dispute resolution (OS platform) at We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Objection to promotional emails

The use of contact data published within the scope of the imprint obligation to send unsolicited advertising and informational materials is hereby rejected. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of promotional information, such as spam emails.


The copyrights and all other rights to content, images, photos, or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of all files. Anyone who commits a copyright infringement without the consent of the respective rights holder may be liable to prosecution and, if necessary, liable for damages.

Questions to the Data Protection Officer

If you have any questions regarding data protection, please send us an email or directly contact the person responsible for data protection listed at the beginning of the privacy policy on our website.

Mürren, 29.08.2023